The brief was to make the Swedish brand Findus appeal to a younger target group.
We decided on killing the prejudice about frozen food being an embarrassing meal and turn it
into a trendy delight you'd want to brag with and serve to all your friends and loved ones.
Our inspiration comes from the way expensive coffee, chocolate and other high quality foods
brand themselves in a bold yet minimalistic way. It is time to bring luxury into the freezers!
Done together with Linnea Sonka, Clara Norborg and Rebecka Alveborg.
We decided on killing the prejudice about frozen food being an embarrassing meal and turn it
into a trendy delight you'd want to brag with and serve to all your friends and loved ones.
Our inspiration comes from the way expensive coffee, chocolate and other high quality foods
brand themselves in a bold yet minimalistic way. It is time to bring luxury into the freezers!
Done together with Linnea Sonka, Clara Norborg and Rebecka Alveborg.
